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GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements

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Frameplay Corp.
June 14, 2022

GumGum, a contextual-first global digital advertising platform, announced today a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relevant intrinsic in-game advertising in a brand-suitable environment.

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News

GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements

GumGum, a contextual-first global digital advertising platform, announced today a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relevant intrinsic in-game advertising in a brand-suitable environment.

Frameplay Corp.
June 14, 2022
News

Oracle Moat and Frameplay Celebrate Significant Invalid Traffic Rate Results While Levelling Up In-Game Viewability Measurement and Standards

Frameplay, a global leader in enabling intrinsic in-game advertising, today announced Q4 2021 results that Oracle Moat measured 100% of Frameplay’s impressions, determining that Frameplay’s invalid traffic rate of 1.1% is primarily from innocuous GIVT. Oracle Moat’s analysis of Frameplay’s intrinsic in-game advertising network for IVT and GIVT showcase the high-quality content within the in-game channel.

Frameplay Corp.
April 14, 2022
News

A Mad World: Let’s Start Acknowledging Video Games and the Power of Time and Attention

It’s a mad, mad world. The headlines keep coming, with the “IAB Warns of Measurement Blackout” at the forefront. The IAB report launched in February 2022, states that the “IAB’s State of Data Report is raising alarm bells, indicating that advertisers are on the brink of losing their ability to measure advertising campaigns with no industry consensus about what to do next.”

Frameplay Corp.
April 5, 2022
News

Frameplay’s IVT Rate of 1.1% Surpasses Oracle Moat’s IVT Benchmarks by Up to 554%

Oracle Moat just released the Q4 2021 benchmarks* for display desktop, display mobile web, and display mobile in-app. The benchmarks included invalid traffic rates for various buy types. In the same time period, Oracle Moat measured 100% of Framepay’s impressions, determining that Frameplay’s invalid traffic rate is 545% better than desktop, 163% better than mobile web and 45% better than mobile in-app benchmarks.

Frameplay Corp.
March 22, 2022
News

Mythbusting In-Game Advertising Measurement

For advertisers that want to get started with gaming, it’s important to understand that not all gaming opportunities are the same. This fall, the IAB US and UK collaborated and published the Gaming and Esports Advertising Framework outlining the various types of opportunities within the gaming space. This new framework clearly identified there are BIG differences between people who play video games and people who watch people play video games. There is a difference between people who play alone and people play with others. Advertising differences exist between ads intrinsically inside the game versus ads next to or around the game editors. All of these nuances directly affect how we measure them discreetly. 

Frameplay Corp.
February 22, 2022
News

Putting Experience & People Before Clicks: Designing for Virtual Worlds

Cary Tilds, Chief Strategy Operations Officer at Frameplay, explores the significance of an uninterrupted (non-clickable!) gaming experience and puts her self in the shoes of a gamer, game developer, and advertiser.

Cary Tilds
February 14, 2022

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