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Frameplay Announces First Global Integration with Magnite To Bring Programmatic to Intrinsic In-Game Advertising

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Frameplay Corp.
September 24, 2020

Frameplay today announced its first global integration with Magnite, the largest independent omnichannel sell-side advertising platform, to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s industry-leading software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences.

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News

Frameplay Announces First Global Integration with Magnite To Bring Programmatic to Intrinsic In-Game Advertising

Frameplay today announced its first global integration with Magnite, the largest independent omnichannel sell-side advertising platform, to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s industry-leading software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences.

Frameplay Corp.
September 24, 2020
Events

Frameplay In-Game Advertising Webinar September 24, 2020

Your Customers Are Gaming. How Are You Going to Reach Them in Q4 2020 and 2021? For advertisers and game developers the big opportunity is to connect with gamers while they are playing the game. In this webinar learn more about how to reach a valuable audience including your customers through in-game ads, while having the ability to use measurement and programmatic buying you trust.

Frameplay Corp.
September 8, 2020
News

Frameplay Is The First Nielsen DAR Certified Intrinsic In-Game Advertising Company

Today Frameplay announced it has completed the mobile in-app Nielsen Digital Audience Ratings (DAR) certification process. Nieslen has invited Frameplay to be added to their Public Certified Mobile Client List which is used by agencies and brands to identify preferred partners for DAR. Frameplay is the first intrinsic in-game advertising company to be certified by Nielsen Digital Ad Ratings, a digital advertising solution that provides a true cross-platform view of digital audience across computers, smartphones, tablets, and connected devices.

Frameplay Corp.
August 13, 2020
News

Why Isn't It the Year of Gaming?

The new capabilities afforded to place ads inside of the game itself opens up a brand-new revenue stream. The global advertising revenue opportunity for game developers is significant and it's only going up. The Myers Report reinforced this trajectory with the forecast that the video game advertising industry will grow at an annual rate of 6.0% to $3.0 billion in 2025. Advertisers will have the opportunity to reach consumers in a meaningful, contextual way during those six hours and twenty minutes each week people are playing video games. And, just so it's clear the gaming audiences across all age groups is massive.

Cary Tilds
August 11, 2020
News

Venatus expands in-game advertising offering with Frameplay

Frameplay has today announced a global partnership with Venatus, the advertising technology platform focused on gaming and entertainment. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions of gamers worldwide.

Frameplay Corp.
August 6, 2020
Advertisers

Frameplay’s Responsible Media Statement

Frameplay takes media responsibility seriously with a proactive assessment of prospective video game content that ensures alignment with Frameplay's values of respect and diversity.

Frameplay Corp.
July 1, 2020
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