General
Industry Insights: How Your Brands Can Embrace Gaming as an Ad Channel and Win Over Gaming Communities.
As an advertising channel, gaming has continued to level up. Gaming audiences have been steadily increasing for years, with an estimated 3.2 billion global players last year spending nearly $200 billion altogether, and they’re spending 12 hours a week on video game platforms. So why haven’t we seen marketers embrace this booming advertising channel like they did with social media platforms (or more recently, CTV) years ago?