First-of-its-Kind Report Reveals Gamer Preference for Intrinsic In-game Ads as Global Gaming Market Continues to Expand

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Frameplay, the global leader in enabling intrinsic in-game advertising, today released its inaugural 2022 Intrinsic In-game Advertising Report exploring gamer sentiment toward in-game advertising and perception of intrinsic in-game ads. Such ads are placed “in the game” as a seamless part of the gameplay environment and are sometimes referred to as “native in-game ads.”

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