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The Big Shift: Consumers are Now Controlling Their Content to Play

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Cary Tilds
August 24, 2021

The industry at large has focused on the shift in viewership from linear TV to CTV with good reason. “Not only are CTV households expected to grow to 82 percent by 2023, but cord-cutter and cord-never households are also expected to increase to 44 percent of the population during the same period,” according to Innovid’s The State of Connected TV Report.

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The whole industry needs to level up: How marketers can get advertising right in video games

There are nearly 3 billion “gamers” worldwide. But marketers are making several missteps when trying to connect with this hard-to-reach audience.

Cary Tilds
September 9, 2021
News

Disrupting the In-Game Advertising Measurement Guidelines to Prevent Disrupting the Game

The MRC’s recent memo outlining its intention to work with the IAB and the industry at large to update the 2009 In-Game Advertising Measurement Guidelines signals to the industry it’s time to acknowledge the fact that in-game advertising has evolved tremendously over the last 13 years since the guidelines were first introduced. There are several reasons we can hypothesize why it took so long to update the guidelines. Social, mobile, video, audio, CTV, brand safety, and many other topics have taken center stage, and for good reasons. Those channels needed to be addressed to move the markets forward, because they had significant scale and market potential. In other words, setting the guidelines was critical to enable growth.

Frameplay Corp.
September 9, 2021
News

The Big Shift: Consumers are Now Controlling Their Content to Play

The industry at large has focused on the shift in viewership from linear TV to CTV with good reason. “Not only are CTV households expected to grow to 82 percent by 2023, but cord-cutter and cord-never households are also expected to increase to 44 percent of the population during the same period,” according to Innovid’s The State of Connected TV Report.

Cary Tilds
August 24, 2021
News

Former Trade Policy Advisor to Clinton and Bush Administrations Sol Trujillo Joins Frameplay as a Board Member

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced Solomon (“Sol”) Trujillo as a board member to the company. 

Frameplay Corp.
June 24, 2021
News

Frameplay Proudly Appoints Global Telecommunications and ICT Leader Michael Blake to its Board of Directors

Frameplay, a global leader in enabling intrinsic in-game advertising, today announced Michael Blake’s appointment to the company’s board of directors. 

Frameplay Corp.
June 16, 2021
News

Frameplay and Oracle Moat Collaborate to Provide Brands with Best-in-Class Advertising and Measurement Solution

Frameplay, a global leader in enabling intrinsic in-game advertising, is proud to announce its collaboration with Oracle Moat Measurement, a leading measurement and marketing analytics suite, to provide advertisers with a best-in-class independent, third-party measurement and verification solution for the intrinsic in-game environment. Frameplay now offers Oracle Moat independent impression verification and IVT analytics, including MRC-accredited GIVT metrics, providing the trusted measurement brands expect.

Frameplay Corp.
May 5, 2021

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