Frameplay Blog

Latest posts

Give Your Brand the Gift of Intrinsic In-Game Advertising

Every marketer on the “Nice” list this year knows it’s time to start planning their holiday campaigns. Frameplay’s latest report shows why brands and advertisers should use in-game campaigns to reach their audiences during the holiday season, offering a Santa-sack of vital knowledge for marketers.

Frameplay Corp.

July 11, 2023

News

Viewability, Attention, and How to Measure them In-Game

As marketers realize the true potential of gaming as an advertising channel, the questions that follow are “How do I know if my ad was seen?” and “How long was my ad viewed by game players?” The answer ultimately comes down to three things: Viewability, Intrinsic Time-in-View (a proprietary measurement developed by Frameplay), and Attention.

Frameplay Corp.

June 21, 2023

News

Does Your Campaign Need A W? Tennis Manager 2023, and Frameplay's Premium Sports Games, Can Give You the Competitive Edge

Tennis Manager 2023 is the newest addition to our network of premium games, sure to be a major player in our robust lineup of sports titles.

Frameplay Corp.

June 15, 2023

General

Industry Insights: How Your Brands Can Embrace Gaming as an Ad Channel and Win Over Gaming Communities.

As an advertising channel, gaming has continued to level up. Gaming audiences have been steadily increasing for years, with an estimated 3.2 billion global players last year spending nearly $200 billion altogether, and they’re spending 12 hours a week on video game platforms. So why haven’t we seen marketers embrace this booming advertising channel like they did with social media platforms (or more recently, CTV) years ago?

Amy Venier

June 6, 2023

News

Frameplay Enters the Indian Market in Association with Gamestack

The Indian gaming market is expected to reach $8.6 billion by 2027, creating opportunities for in-game advertising growth.

Frameplay Corp.

May 16, 2023

News

Frameplay and TransUnion Partner to Offer New Audience Opportunities for In-Game Advertising

TransUnion (NYSE: TRU) entered a partnership with Frameplay, the global leader in enabling intrinsic in-gaming advertising, to offer enhanced audience targeting capabilities for brands and marketers to effectively reach relevant gaming audiences at scale.

Frameplay Corp.

April 19, 2023