Recent News

AllNewsAdvertisersDevelopersEventsGeneral

Frameplay's Solution Produced Double-Digit Point Lift in Comscore Brand Lift Study

Advertisers
Frameplay Corp.
December 3, 2020

Frameplay is proud to announce the first of it’s kind Comscore Brand Lift Study measuring intrinsic in-game advertising to reinforce the value of intrinsic in-game advertising. The study was for a leading snack brand saw brand attribute lift across the board. More importantly, the brand saw double-digital point lifts in Mobile Ad Recall, Fit as a Game Sponsor, Like the Brand’s Sponsorship of the Games and Purchase Intent.

Read More

Latest posts

News

Frameplay and Throtle Partner to Future Proof Intrinsic In-Game Advertising

Frameplay, a leading intrinsic in-game advertising company, is taking a step forward on privacy compliantly future proofing advertising identity solutions for the intrinsic in-game advertising space by partnering with Throtle, a leader in identity resolution, data onboarding, and emerging cookieless identities.

Frameplay Corp.
January 21, 2021
News

Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game Advertising Performance

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game advertising company. Focusing on the intrinsic in-game advertising category, the new brand lift survey series is designed to study and highlight the value of this highly lucrative and emerging advertising space and the enhanced creative standards brought forth by Frameplay’s capabilities. As a result of the joint effort, a leading snack brand recognized a brand attribution lift across the board. The brand registered double-digital point lifts including a +31.8 point lift in Mobile Ad Recall, +32 point lift in Fit as a Game Sponsor, +46.4 point lift in Like the Brand’s Sponsorship of the Games and +26.2 point lift in Purchase Intent.

Frameplay Corp.
January 4, 2021
Advertisers

Frameplay's Solution Produced Double-Digit Point Lift in Comscore Brand Lift Study

Frameplay is proud to announce the first of it’s kind Comscore Brand Lift Study measuring intrinsic in-game advertising to reinforce the value of intrinsic in-game advertising. The study was for a leading snack brand saw brand attribute lift across the board. More importantly, the brand saw double-digital point lifts in Mobile Ad Recall, Fit as a Game Sponsor, Like the Brand’s Sponsorship of the Games and Purchase Intent.

Frameplay Corp.
December 3, 2020
Developers

Frameplay Game Dev Hackathon

Calling all game developers! Get ready to monetize your game with intrinsic in-game advertising. Frameplay is hosting a Hackathon November 2-15, 2020. We’re inspiring you to continue to build amazing video games while implementing the next level of monetization within your game. This challenge is searching for the best uses of Frameplay’s Intrinsic Advertising SDK. Happy building!

Frameplay Corp.
October 21, 2020
News

Frameplay Announces First Global Integration with Magnite To Bring Programmatic to Intrinsic In-Game Advertising

Frameplay today announced its first global integration with Magnite, the largest independent omnichannel sell-side advertising platform, to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s industry-leading software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences.

Frameplay Corp.
September 24, 2020
Events

Frameplay In-Game Advertising Webinar September 24, 2020

Your Customers Are Gaming. How Are You Going to Reach Them in Q4 2020 and 2021? For advertisers and game developers the big opportunity is to connect with gamers while they are playing the game. In this webinar learn more about how to reach a valuable audience including your customers through in-game ads, while having the ability to use measurement and programmatic buying you trust.

Frameplay Corp.
September 8, 2020
Next

Start Using Intrinsic Virtual Advertising Today!

Reach a Brand New Audience with the Future of Digital Advertising.
Sign up now

Built by Gamers. Loved by Advertisers.

Products
AdvertisersDevelopers
Resources
LoginSign upSDK Documentation
Company
AboutBlogContact Us
© Copyright 2020 Frameplay. All rights reserved
Terms and conditionsPrivacy policy