Frameplay Announces First Global Integration with Magnite To Bring Programmatic to Intrinsic In-Game Advertising

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Frameplay today announced its first global integration with Magnite, the largest independent omnichannel sell-side advertising platform, to provide advertisers with the ability to buy intrinsic in-game advertising programmatically. The combination of Frameplay’s industry-leading software developed for in-game advertising and Magnite’s scale and experience in programmatic technology across any format and screen provides advertisers with greater access to engaged audiences.

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