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Frameplay Appoints Former Tencent EMEA President Jurgen Post as Chairman of the Board

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Frameplay Corp.
March 7, 2023

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced Jurgen Post’s appointment as the company’s chairman of the board. Post has over 35 years of industry experience and served as CEO of Miniclip after its acquisition by Tencent, one of the world’s largest video game and social media platforms. As president of international partnerships at Tencent EMEA, Post led the merger and acquisition activity of over 10 video game studios, six of which he was also a non-executive director.

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Frameplay Names Amy Venier as SVP, Supply Partnerships

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced that Amy Venier will serve as SVP, Supply Partnerships, heading up the brand’s rapidly expanding games team. In the newly-created role, Venier will cultivate strategic relationships with premium game studios to onboard mobile, console, and PC games and implement a product roadmap for gaming partners, while driving revenue.

Frameplay Corp.
September 20, 2022
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It’s Time to Up your Holiday Game

It might seem too soon to say “Happy Holidays,” but it’s actually the perfect time of year to coordinate and plan your seasonal in-game campaign, well before your audience is gaming even more than usual.

Frameplay Corp.
September 7, 2022
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Frameplay is a Leading Contributor to the Newly Released IAB Intrinsic In-Game Measurement Guidelines 2.0

For the first time since 2009, the Internal Advertising Bureau (IAB) has released updated guidelines for intrinsic in-game advertisements. It’s important to emphasize the word “intrinsic” here. When these guidelines were originally written, intrinsic in-game ads were a foreign concept with no definition. Instead, most in-game ads were understood to be hard-coded into the game, interstitials that interrupted gameplay, or ads adjacent to the gameplay that essentially functioned like a banner ad.

Frameplay Corp.
August 31, 2022
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GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements

GumGum, a contextual-first global digital advertising platform, announced today a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relevant intrinsic in-game advertising in a brand-suitable environment.

Frameplay Corp.
June 14, 2022
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Oracle Moat and Frameplay Celebrate Significant Invalid Traffic Rate Results While Levelling Up In-Game Viewability Measurement and Standards

Frameplay, a global leader in enabling intrinsic in-game advertising, today announced Q4 2021 results that Oracle Moat measured 100% of Frameplay’s impressions, determining that Frameplay’s invalid traffic rate of 1.1% is primarily from innocuous GIVT. Oracle Moat’s analysis of Frameplay’s intrinsic in-game advertising network for IVT and GIVT showcase the high-quality content within the in-game channel.

Frameplay Corp.
April 14, 2022
News

A Mad World: Let’s Start Acknowledging Video Games and the Power of Time and Attention

It’s a mad, mad world. The headlines keep coming, with the “IAB Warns of Measurement Blackout” at the forefront. The IAB report launched in February 2022, states that the “IAB’s State of Data Report is raising alarm bells, indicating that advertisers are on the brink of losing their ability to measure advertising campaigns with no industry consensus about what to do next.”

Frameplay Corp.
April 5, 2022

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