Frameplay Blog

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Frameplay Appoints Former Tencent EMEA President Jurgen Post as Chairman of the Board

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced Jurgen Post’s appointment as the company’s chairman of the board. Post has over 35 years of industry experience and served as CEO of Miniclip after its acquisition by Tencent, one of the world’s largest video game and social media platforms. As president of international partnerships at Tencent EMEA, Post led the merger and acquisition activity of over 10 video game studios, six of which he was also a non-executive director.

Frameplay Corp.

March 7, 2023

News

Johnsonville's First Intrinsic In-Game Campaign with Frameplay and GumGum Quadruples Industry Standards for Ad Recall and Purchase Intent

GumGum, a contextual-first, global digital advertising platform, along with Frameplay, the global leader in enabling intrinsic in-game advertising, partnered earlier this year to provide contextually relevant and brand safe creative advertising units to be utilized across Frameplay’s intrinsic in-game platform.

Frameplay Corp.

November 30, 2022

News

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

GumGum, a contextual-first, global digital advertising platform, with Frameplay, the global leader in enabling intrinsic in-game advertising, announced their partnership in June of this year to provide brands and agencies with scalable, creative advertising units that are privacy-forward, contextually relevant, brand safe, and non-disruptive. Today, the two platforms announced the successful results of their intrinsic in-game advertising campaign for Hershey’s Oh Henry! candy bar.

Frameplay Corp.

November 15, 2022

News

First-of-its-Kind Report Reveals Gamer Preference for Intrinsic In-game Ads as Global Gaming Market Continues to Expand

Frameplay, the global leader in enabling intrinsic in-game advertising, today released its inaugural 2022 Intrinsic In-game Advertising Report exploring gamer sentiment toward in-game advertising and perception of intrinsic in-game ads. Such ads are placed “in the game” as a seamless part of the gameplay environment and are sometimes referred to as “native in-game ads.”

Frameplay Corp.

November 1, 2022

News

Frameplay Becomes Unity Verified Solutions' Partner

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced a new partnership with Unity (NYSE: U), the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content, to become a Verified Solutions Partner. Frameplay has been fully vetted by Unity’s Verified Solutions Partner team, undertaking a comprehensive quality assurance process in compliance with Unity’s technical standards to be certified and made available via the Unity Asset Store.

Frameplay Corp.

September 29, 2022

News

The New Frameplay Look Demonstrates Our Vision to Inspire and Lead in Virtual Worlds

Frameplay’s mission is to make intrinsic, in-game advertising a positive, immersive, non-disruptive contribution to video games, enhancing the experience by using the best performing technology and most insightful data. Today we are proud to announce we have innovated and evolved our brand look and logo to reflect our commitment to this vision and mission for the gaming industry.

Frameplay Corp.

September 28, 2022

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Recent News

Frameplay and TransUnion Partner to Offer New Audience Opportunities for In-Game Advertising

Latest posts

Frameplay Appoints Former Tencent EMEA President Jurgen Post as Chairman of the Board

Johnsonville's First Intrinsic In-Game Campaign with Frameplay and GumGum Quadruples Industry Standards for Ad Recall and Purchase Intent

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

First-of-its-Kind Report Reveals Gamer Preference for Intrinsic In-game Ads as Global Gaming Market Continues to Expand

Frameplay Becomes Unity Verified Solutions' Partner

The New Frameplay Look Demonstrates Our Vision to Inspire and Lead in Virtual Worlds

Start Using Intrinsic Virtual Advertising Today!

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