Frameplay's Solution Produced Double-Digit Point Lift in Comscore Brand Lift Study

Advertisers

Frameplay is proud to announce the first of it’s kind Comscore Brand Lift Study measuring intrinsic in-game advertising to reinforce the value of intrinsic in-game advertising. The study was for a leading snack brand saw brand attribute lift across the board. More importantly, the brand saw double-digital point lifts in Mobile Ad Recall, Fit as a Game Sponsor, Like the Brand’s Sponsorship of the Games and Purchase Intent.

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