Frameplay General Blog

In-game Ad Tech Start-up Frameplay Inspires Aspiring Video Game Developers

General

Frameplay Corp.

May 28, 2020

Louisiana School of Design, students focusing on game design, graphic design and computer science had a game-changing experience for their group-based game design project. During their game development project work, Frameplay offered students a glimpse of Silicon Valley culture, while supporting students in their academic and career journeys. The students were treated to a presentation by video game industry expert and Frameplay CEO Jonathon Troughton, who personally demonstrated the technology.

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General

Industry Insights: How Your Brands Can Embrace Gaming as an Ad Channel and Win Over Gaming Communities.

As an advertising channel, gaming has continued to level up. Gaming audiences have been steadily increasing for years, with an estimated 3.2 billion global players last year spending nearly $200 billion altogether, and they’re spending 12 hours a week on video game platforms. So why haven’t we seen marketers embrace this booming advertising channel like they did with social media platforms (or more recently, CTV) years ago?

Amy Venier

June 6, 2023

General

In-game Ad Tech Start-up Frameplay Inspires Aspiring Video Game Developers

Frameplay Corp.

May 28, 2020

General

A Gamer's Approach to Analytics

Today nearly 2.6 billion people around the world are gamers. Over one-fourth of the entire world population has at some point in time played a game on their phone, tablet, PC, or a console.

Frameplay Corp.

March 17, 2020

General

Intrinsic Virtual Advertising, how we got here.

We are proud to introduce a new product that we believe will be transformational for the video game industry. We call it, Intrinsic Virtual Advertising. But before I describe the platform, let me share with you the experience that led to the ah-ha moment.

Jonathon Troughton

February 6, 2020