GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements

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GumGum, a contextual-first global digital advertising platform, announced today a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relevant intrinsic in-game advertising in a brand-suitable environment.

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