Frameplay News & Announcements

Latest posts

Give Your Brand the Gift of Intrinsic In-Game Advertising

Every marketer on the “Nice” list this year knows it’s time to start planning their holiday campaigns. Frameplay’s latest report shows why brands and advertisers should use in-game campaigns to reach their audiences during the holiday season, offering a Santa-sack of vital knowledge for marketers.

Frameplay Corp.

July 11, 2023

News

Viewability, Attention, and How to Measure them In-Game

As marketers realize the true potential of gaming as an advertising channel, the questions that follow are “How do I know if my ad was seen?” and “How long was my ad viewed by game players?” The answer ultimately comes down to three things: Viewability, Intrinsic Time-in-View (a proprietary measurement developed by Frameplay), and Attention.

Frameplay Corp.

June 21, 2023

News

Does Your Campaign Need A W? Tennis Manager 2023, and Frameplay's Premium Sports Games, Can Give You the Competitive Edge

Tennis Manager 2023 is the newest addition to our network of premium games, sure to be a major player in our robust lineup of sports titles.

Frameplay Corp.

June 15, 2023

News

Frameplay Enters the Indian Market in Association with Gamestack

The Indian gaming market is expected to reach $8.6 billion by 2027, creating opportunities for in-game advertising growth.

Frameplay Corp.

May 16, 2023

News

Frameplay and TransUnion Partner to Offer New Audience Opportunities for In-Game Advertising

TransUnion (NYSE: TRU) entered a partnership with Frameplay, the global leader in enabling intrinsic in-gaming advertising, to offer enhanced audience targeting capabilities for brands and marketers to effectively reach relevant gaming audiences at scale.

Frameplay Corp.

April 19, 2023

News

Frameplay Appoints Former Tencent EMEA President Jurgen Post as Chairman of the Board

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced Jurgen Post’s appointment as the company’s chairman of the board. Post has over 35 years of industry experience and served as CEO of Miniclip after its acquisition by Tencent, one of the world’s largest video game and social media platforms. As president of international partnerships at Tencent EMEA, Post led the merger and acquisition activity of over 10 video game studios, six of which he was also a non-executive director.

Frameplay Corp.

March 7, 2023