The changes to privacy made by Apple, and proposed by Google, make it difficult for brands and advertisers in the programmatic space to retarget anonymous users, create look-alike audiences, and optimize bids and creatives.
See why brands like Progressive, Lexus, Energizer, and many others have turned to the robust benefits of intrinsic in-game advertising and are reaching diverse audiences with tremendous spending power through evergreen targeting methods.
In this whitepaper you will learn valuable insights such as:
- How to re-evaluate your media buy strategy and implement methods that work in a post-iOS 14.5 world
- Proven capabilities for measurement that are future-proofed from upcoming Google changes
- The size and scalability of the gaming audience consisting of 2.7 billion people
- And much more!
Due to the exclusive nature of this content, we kindly request that interested parties use a brand, agency, or adtech work e-mail address to download the whitepaper. The whitepaper will be sent Monday-Friday at 5 PM EST.
Get Your Brand in the Game
Frameplay is the global intrinsic in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers.
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