Channel Marketing Manager

Detroit Metro, MI, USA

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Description

Frameplay is a global in-game advertising company headquartered in San Francisco, California with worldwide sales and development offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay truly enables game developers to place advertising easily and intrinsically within video game environments without interfering with or degrading the gameplay performance or experience.

Frameplay’s Channel Marketing Manager is responsible for executing specific channel marketing strategies to drive awareness, consideration, and adoption of Frameplay’s intrinsic in-game advertising solution. As a start-up, the Channel Marketing Manager should be prepared to be as hands-on as necessary to get the job done. 

The work spans from the creation of marketing collateral and campaigns for sales initiatives, product launches, and partnership promotion to database marketing initiatives. The Channel Marketing Manager will serve as the company’s product marketing expert, educating the sales team on how to properly position and message new feature launches and partnerships.

The Channel Marketing Manager will report to the Director of Marketing and work closely with the sales and partner teams to execute tactical campaigns and impactful collateral.

Responsibilities:

  1. Partner Channel Marketing: Develop channel strategies for partners to “sell” Frameplay (through resellers, technology partners, etc) and/or plan for external promotion of partnership. Execute plan and manage partnership communication messages across various channels such as newsletters, webinars, social promotion, internal notifications, etc. Host training with sales team to review new partnership launches. Develop KPI’s for partner promotions.
  2. Business Development Support: Create and maintain custom collateral needed for sales purposes across a variety of verticals. 
  3. Campaign Coordination: Execute campaigns supporting various sales and partnership tactics to promote services and/or partnerships.
  4. Database Marketing: Develop targeted communication strategies to CRM contacts. Develop KPI’s and report on the results.
  5. Other: Perform other marketing functions as needed

Mandatory Qualifications: 

  • 5+ years of experience with B2B channel marketing in the advertising, adtech, and/or in-game advertising video game space
  • Experience leading and managing marketing database and partner promotion strategies 
  • Proficiency in Microsoft Office and Google Docs, Sheets, and Slides
  • Working knowledge of Adobe Creative Cloud’s InDesign program
  • Experience working both strategically as well as in an executional capacity to build and deploy partner campaigns
  • Experience collaborating and coordinating with internal and external cross-functional teams
  • Self-starter with strong organizational and planning skills
  • Strategic thinker with a knack for analytics and reporting
  • Deadline-driven with enthusiastic attitude

Education: 

Bachelor’s degree in Marketing, Communications, Business, Commerce, or equivalent related discipline

How to Apply: 

We are seeking passionate and driven people who thrive in a fast paced, collaborative environment and seek to contribute to operational excellence in every aspect of their work.  Please apply by sending a resume to hr@frameplay.gg noting the job title in the subject line of the email.

Frameplay is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.