Cary Tilds, Strategic Marketing and Operations Executive, Joins Frameplay as Chief Strategy and Operations Officer

Today Frameplay announced the appointment of Cary Tilds, Chief Strategy and Operations Officer.  Cary, an experienced leader who has deep digital strategy, marketing and operations experience, will lead Strategic Planning, Marketing and Operations.  

Cary’s focus will be developing bold ideas to propel Frameplay forward as well as ensuring best in class execution, analysis and everything in between.  

Cary has deep industry experience leading teams in marketing, emerging strategy, account strategy, digital media operations and analytics/business intelligence/data strategy at FordDirect, WPP’s GroupM and Mindshare, Omnicom’s PHD and Entertainment Publications.  

Formerly as GroupM’s Chief Innovation Officer, Cary’s was responsible for identifying consumer technologies and applications evolving digital media consumer and platform strategies. The experience provides Cary with a uniquely qualified perspective bridging the advertising and ad technology industries.

Throughout Cary’s career, she has been consistently passionate about working with game-changing businesses and technology.   Frameplay is game-changing.  Cary believes that, “connecting to consumers in more meaningful, authentic ways is the foundational drive behind brilliant marketing.  The creative storytelling and the commitment to the integrity of the video game development underpinned by Frameplay’s leading unique technology is foundational to providing truly intrinsic advertising in video game environments.”      

As far as video gameplay, as a child, Cary loved playing Pong, early games on the Commodore 64 and the Atari 2600.  Fast forward to today, Cary enjoys playing any sporting video games with her family, although she admits she is not as competitive as they are.

Today’s announcement reflects Frameplay’s commitment to enabling brands to advertise truly intrinsically within video game environments without interfering with the gameplay experience.

About Frameplay: Frameplay is headquartered in San Francisco with offices in Melbourne, Australia.  Frameplay truly enables game developers to place advertising easily and intrinsically within video game environments without interfering with or degrading the gameplay performance or experience.‍