The NBA Finals have wrapped, baseball is in full swing, and NFL teams are just starting their road to the Super Bowl at training camps—and that’s just in the United States. When you consider the global arena of sports fans the games never really stop, and our latest title is just in time for some major tennis tournaments.
Tennis Manager 2023 recently joined our network of premium games, and it’s sure to be a major player in our robust lineup of sports titles. It’s the latest in the popular Tennis Manager franchise, a realistic management sim that puts players in control of their own virtual tennis academy, training the next tennis superstars. The team at Rebound CG, developer of the Tennis Manager franchise, have poured their tennis-loving souls into the game, which builds on the success of the first titles in the series with a host of new features. The previous entry in the franchise, Tennis Manager 2022, boasted over twelve million matches played and was voted the second best tennis game on PC. This year’s edition is forecasted to have more than 15 million matches played, launching before some of the biggest tournaments in tennis:
- Wimbledon (July 3-16)
- The US Open (August 28-September 10)
- The Australian Open (January 15-28, 2024)
This isn’t just relevant to tennis fans, or even sports fans. A recent analysis of our audience network, done in partnership with our friends at TransUnion, showed the people who play our games align with this interest: gamers who play Sports, Casual, Racing, and Simulation games in our audience network are more interested in tennis when compared to the rest of the US population. The report also showed us our sports fans are quite the diverse audience: compared to the normal US population distribution, sports genre players in our network show a high concentration between the ages of 30-64, and a near 50/50 split in gender. They also over-indexed on most general interest categories when compared to the US population, and their top five interests were electronics, travel, gardening, cooking, and entertainment & movies.
It’s the perfect time to create a campaign for this diverse audience that is seemingly receptive to a number of different products and brands. With help from our trusted third party partners at Throtle, Epsilon, and TransUnion, we can target our sports audience, or any audience segment relevant to a marketer’s next campaign in the United States, easily. If you’re ready to make your next intrinsic in-game ad campaign a Grand Slam, reach out to Frameplay rep or marketing professional, and get your brand on the (virtual) court, arena, stadium, pitch, and field in no time!