Frameplay, a global leader in enabling intrinsic in-game advertising, is proud to announce its collaboration with Oracle Moat Measurement, a leading measurement and marketing analytics suite, to provide advertisers with a best-in-class independent, third-party measurement and verification solution for the intrinsic in-game environment. Frameplay now offers Oracle Moat independent impression verification and IVT analytics, including MRC-accredited GIVT metrics, providing the trusted measurement brands expect.
This significant announcement underpins the work Frameplay and Oracle Moat have completed to provide the needed trusted measurement methods media buyers expect to validate the efficacy of their investment and adapt the measurement approach uniquely for the intrinsic in-game advertising channel.
“Frameplay’s collaboration with Oracle Moat signifies our joint commitment to properly measuring the intrinsic in-game impression quality and value,” said Jonathon Troughton, CEO and Co-Founder of Frameplay. “Advertiser access to trusted verification measurement is essential to enable the continued growth of the intrinsic in-game advertising channel as a premium solution for reaching a diverse audience of over 2.7 billion people globally.”
By utilizing Oracle Moat’s measurement capabilities, brands, agencies, and publishers can trust that their in-game advertising investments are independently and accurately verified, using IVT analytics, including MRC-accredited GIVT metrics. Oracle Moat’s advanced IVT detection and analytics help ensure impressions are valid, viewable and brand-safe enabling brands, agencies and publishers to avoid fraudulent activity and build more effective media strategies.
“As advertisers increase investment across the in-game environment, it’s important that they can measure success, understand key indicators of media quality and detect any fraudulent activity,” said Mark Kopera, head of product, Oracle Moat. “Oracle’s collaboration with Frameplay gives advertisers the measurement tools they need to make more informed buying decisions, build effective media strategies, and protect valuable ad spend.”
To learn more about Frameplay’s collaboration with Oracle Moat, contact Scott Linzer, SVP of Business Development, at email@example.com.
Frameplay is a global in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers. For more information, visit www.frameplay.gg.
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