Mumbai, May 16 – Frameplay, the global leader in enabling intrinsic in-gaming advertising, and Gamestack, a prominent gaming marketing company, have announced a partnership to offer innovative intrinsic in-game advertising solutions in the well-established Indian gaming market, which continues to see rapid growth. This partnership will allow brands to reach a vast audience of engaged Indian gaming communities through immersive in-game advertising experiences.
The partnership between Frameplay and Gamestack comes at a critical time when brands are looking to target the Indian gaming audience. Through this partnership, Frameplay will leverage Gamestack's market expertise and brand partnerships to deliver engaging and contextually relevant in-game advertising experiences. The partnership will provide advertisers with access to Frameplay's premium global gaming inventory, enabling brands to reach their target audience more effectively.
"We are excited to partner with Gamestack, as we share a similar passion for gaming and introducing brands to scalable, premium content opportunities," said Amy Venier, SVP, Partnerships at Frameplay. “India is home to one of the world’s largest gaming populations, which continues to grow at a significant rate. We offer several global titles that are popular in India, and our partnership with Gamestack will help us authentically connect more brands in the region with these incredible gaming communities.”
As per Lumikai's recent market research, India’s gaming market will grow at a CAGR of 27% to reach $8.6 billion in FY27.
"Partnering with Frameplay allows us to offer our brand and agency partners more relevant and engaging advertising experiences while supporting our mission of providing exceptional gaming experiences," said Sumit Batheja, Co-founder of Gamestack. "We look forward to working with Frameplay to deliver innovative in-game advertising solutions that resonate with our users and provide meaningful value to our brand partners."
The partnership between Frameplay and Gamestack will create opportunities for the Indian gaming market, and will allow brands to engage with the gaming audience through immersive and relevant in-game advertising experiences.
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Gamestack is a cutting-edge Gen Z media-tech platform dedicated to creating deeply engaging solutions for brands in the ever-expanding gaming ecosystem. With a focus on direct monetization systems and player-first media experiences, the startup is leading the charge in creating the ideal environment for gaming companies to thrive. Gamestack operates on three different levels, catering to the needs of gamers and fan communities, endemic and non-endemic brands, and gaming publishers. With its unique approach, Gamestack offers bespoke and scalable audience solutions that cater to the specific needs of each segment of the gaming industry.
Frameplay is an award-winning, global intrinsic in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers. For more information, visit www.frameplay.gg.