Events
Events
Events
Events
Events

Frameplay In-Game Advertising Webinar September 24, 2020

Your Customers Are Gaming.  How Are You Going to Reach Them in Q4 2020 and 2021?

What’s your share of voice in the biggest entertainment channel on the planet and how are you represented in it?  Yes, we are talking about video games.

With 2.6 billion people spending six hours, 20 minutes each week playing games you can not afford to be out of the game. The average age is 34 years old with a 54% male and 46% female audience and you aren’t reaching them.  But you can.

For advertisers and game developers the big opportunity is to connect with gamers while they are playing the game.  Learn more about how to reach a valuable audience including your customers through in-game ads, while having the ability to use measurement and programmatic buying you trust.

Date: September 24, 2020
Time: 12 pm EDT / 9 am PST / 5 pm BST
Duration: 45 minutes

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Derek Wise, Chief Product Officer, Oracle Data Cloud, Joins Frameplay as Strategic Advisor

SAN FRANCISCO, CA. FEBRUARY 12, 2021. Today Frameplay announced the appointment of Derek Wise, Chief Product Officer, Oracle Data Cound, as a Strategic Advisor to Frameplay. Jonathan Troughton, CEO and Co-Founder reinforced this valuable appointment by saying, “Derek’s passion and deep experience in the advertising and online gaming space will provide valuable strategic insight to Frameplay’s vision to be the leading full stack intrinsic in-game advertising solution.”

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Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game Advertising Performance

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game advertising company. Focusing on the intrinsic in-game advertising category, the new brand lift survey series is designed to study and highlight the value of this highly lucrative and emerging advertising space and the enhanced creative standards brought forth by Frameplay’s capabilities. As a result of the joint effort, a leading snack brand recognized a brand attribution lift across the board. The brand registered double-digital point lifts including a +31.8 point lift in Mobile Ad Recall, +32 point lift in Fit as a Game Sponsor, +46.4 point lift in Like the Brand’s Sponsorship of the Games and +26.2 point lift in Purchase Intent.

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