Frameplay, a global leader in enabling intrinsic in-game advertising, today announced Michael Blake’s appointment to the company’s board of directors.
In this role, Michael provides executive guidance and strategic oversight to Frameplay. His extensive experience in information and communications technology allow Michael to offer global expertise in infrastructure development, security, and data integrity.
“Michael has been instrumental in Frameplay’s development since our early days when we were first developing our state-of-the-art technology,” said Jonathon Troughton, CEO and Co-Founder of Frameplay. “Michael shares our company’s gamer-first philosophy from not just a gaming perspective, but a privacy perspective as well. Michael’s invaluable experience in data infrastructure has proven to be invaluable in the ever-changing landscape of data privacy.”
Michael is a serial entrepreneur and comes from a background in building successful global ICT and telecommunication companies. Michael Co-founded NuSkope and helped grow it to the largest Wireless internet service provider in South Australia before selling it to Superloop (ASX:SLC) in 2017. Michael then served as Chief Operating Officer for Superloop Home Broadband, responsible for the business unit from technical design, software development, product design and consumer support. Currently, Michael is the Executive Director at cybersecurity firm OpSys specializing in strengthening capabilities by improving data security in the Australian defence and SME sectors.
“Having started my career as an indie game developer, I immediately appreciated Frameplay’s unique, industry-leading approach to intrinsic in-game advertising,” said Michael Blake. “In my 20 years of industry experience, I have never seen technology like what Frameplay has developed. Intrinsic in-game advertising is truly the future of advertising and an authentic gamer experience.”
To learn more about how Frameplay is revolutionizing the intrinsic in-game industry, visit www.frameplay.gg.
Frameplay is a global in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers. For more information, visit www.frameplay.gg.