Oracle Moat just released the Q4 2021 benchmarks* for display desktop, display mobile web, and display mobile in-app. The benchmarks included invalid traffic rates for various buy types. Below is a high-level summary of Oracle Moat’s benchmarks compared to Frameplay’s intrinsic in-game advertising benchmarks:
In the same time period, Oracle Moat measured 100% of Framepay’s impressions, determining that Frameplay’s invalid traffic rate is 545% better than desktop, 163% better than mobile web and 45% better than mobile in-app benchmarks.
Frameplay works with trusted third party data providers to offer audience targeting within categories like demographic, age group, geographic location, or high-value behavioral segments. When networks are polluted with invalid users, audience targeting becomes less reliable. At Frameplay, targeting is incredibly efficient due to our very low IVT rates.
Frameplay’s Intrinsic In-Game Network has very low invalid traffic as we partner with the world’s highest quality video games created by the industry’s most respected video game studios. Frameplay’s industry-leading low IVT and GIVT rates provide brands a truly reliable way to reach real gamers, AKA humans and not robots, within an authentic, high-quality, scaled gaming environment.
Note: The invalid traffic rate is determined by Oracle Moat as the percentage of unfiltered impressions that were determined to be delivered to an invalid endpoint.
Source: Moat Display Analytics, 1/01/21-12/31/21
Benchmarks based on industry-wide global performance, Q4 2021 (Oct-Dec)
Frameplay is the global intrinsic in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers. For more information, visit www.frameplay.gg.