Oracle Moat and Frameplay Celebrate Significant Invalid Traffic Rate Results While Levelling Up In-Game Viewability Measurement and Standards

Frameplay, a global leader in enabling intrinsic in-game advertising, today announced Q4 2021 results that Oracle Moat measured 100% of Frameplay’s impressions, determining that Frameplay’s invalid traffic rate of 1.1% is primarily from innocuous GIVT. Oracle Moat’s analysis of Frameplay’s intrinsic in-game advertising network for IVT and GIVT showcase the high-quality content within the in-game channel.

“As advertising opportunities within in-game environments continue to grow, it’s important that advertisers can understand key indicators of media quality and effectively detect and measure any fraudulent activity inside games,” said Mark Kopera, head of product, Oracle Moat. “Our ongoing measurement of Frameplay’s network – and the high-quality content results achieved – give advertisers the confidence to make more informed, data-driven media decisions across in-game environments.”

Oracle Moat and Frameplay are also aligned that the industry requires a trusted viewable metric for the intrinsic in-game advertising space. Both companies are participating and contributing to the IAB and MRC committee work convened with the objective of revisiting and discussing all areas of the 2009 In-Game Advertising Measurement Guidelines, and producing an updated version of the In-Game Advertising Measurement Guidelines as early as June 2022 that will reflect the current environment.

In September 2021, Frameplay took a leadership position by posting a memo in support of the need to update the guidelines noted in the MRC memo so that intrinsic in-game advertising placements properly measure 3-D gaming environments.

“Frameplay is proud to contribute to the IAB and MRC committee work on viewability measurement. Since our company’s inception, we have been applying Frameplay’s market-leading viewability measurement technology to intrinsic in-game campaign measurement, using the connection between our SDK and game engines to measure time on screen, screen and ad space percentage, orientation, ratio skew, obstructions, among other more advanced elements needed to measure viewability correctly in virtual environments,” said Jonathon Troughton, CEO of Frameplay.

To learn more about how Frameplay is pioneering the intrinsic in-game industry, visit www.frameplay.com.

About Frameplay

Frameplay is the global intrinsic in-game advertising leader headquartered in San Francisco, California with worldwide offices and teams supporting NA, EMEA, LATAM, and APAC. Frameplay enables game developers to easily place impactful advertising intrinsically within video game environments without disrupting the gameplay performance or experience. The result is amplified brand exposure for advertisers, additional revenue for developers, and an enjoyable, uninterrupted experience for gamers. For more information, visit www.frameplay.com.

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