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Venatus expands in-game advertising offering with Frameplay

Venatus, the advertising technology platform focused on gaming and entertainment, has today announced a global partnership with Frameplay.gg. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions of gamers worldwide. 

Frameplay, headquartered in San Francisco, enables game developers to easily place advertising within video game environments without interfering with, or degrading, the gameplay performance or experience.

Commenting on the partnership, Jonathon Troughton, CEO, Frameplay adds "Frameplay is ecstatic for our partnership with Venatus as we have a shared passion to create amazing intrinsic in-game experiences for brands and game developers that ultimately serves the gamer.  The powerful combination of Venatus deep global video game advertising experience with Frameplay's industry leading in-game advertising technology, including Frameplay's advanced in-game viewability measurement, will bring significant value to brands."

As advertiser’s interest in gaming audiences continues to grow, Venatus has looked to expand into the burgeoning in-game advertising space.  When searching for an in-game advertising partner, Venatus was struck by Frameplay’s advanced technology and “gamer first” approach, both founding principles of the business.

Within game environments, Frameplay’s technology serves advertising based on how players are interacting with a game, an absolutely seamless player experience.

Frameplays background in marketing and gaming has allowed them to build non-intrusive, creative and immersive formats that deliver verified metrics for advertisers. Measurement has been the nemesis for the in-game advertising industry, with many suppliers unable to validate their reporting. Frameplay’s third-party verification through Google provides the highest standard of in-game advertising reporting.

Rob Gay, CEO, Venatus comments ‘We are delighted to be partnering with Frameplay to drive our in-game advertising offering through their expansive network of game developers. As a business focussed on gaming and entertainment, it was imperative that we partner with a company that honours the gaming experience rather than hinders it. The Frameplay team offer unrivalled viewability metrics, total brand safety and granular targeting, making them a perfect fit for Venatus and our clients.’

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Comscore and Frameplay Launch Brand Lift Survey Series to Better Understand Intrinsic In-Game Advertising Performance

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the first of a series of brand lift surveys in partnership with Frameplay, a leading global intrinsic in-game advertising company. Focusing on the intrinsic in-game advertising category, the new brand lift survey series is designed to study and highlight the value of this highly lucrative and emerging advertising space and the enhanced creative standards brought forth by Frameplay’s capabilities. As a result of the joint effort, a leading snack brand recognized a brand attribution lift across the board. The brand registered double-digital point lifts including a +31.8 point lift in Mobile Ad Recall, +32 point lift in Fit as a Game Sponsor, +46.4 point lift in Like the Brand’s Sponsorship of the Games and +26.2 point lift in Purchase Intent.

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