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News

Viewability, Attention, and How to Measure them In-GameViewability, Attention, and How to Measure them In-Game

It’s no secret that gaming audiences have been and are a massive opportunity for brands, in terms of sheer size (over 3 billion global gamers!) and audience diversity—a recent study on Frameplay’s audience network in partnership with TransUnion, showed the wide swath of players in our gaming audience. As marketers realize the true potential of gaming as […]

Viewability, Attention, and How to Measure them In-GameViewability, Attention, and How to Measure them In-Game

Blog

Frameplay, Adverty, and AdInMo Unveil Groundbreaking In-Game Advertising PartnershipFrameplay, Adverty, and AdInMo Unveil Groundbreaking In-Game Advertising Partnership

Reports

Report – Capture the Attention of Holiday Shoppers through GamingReport – Capture the Attention of Holiday Shoppers through Gaming

Frameplay’s Network Insights Summary Report, Analyzed by TransUnion®Frameplay’s Network Insights Summary Report, Analyzed by TransUnion®

Frameplay’s Network Insights By Genre Report, Analyzed by TransUnion®Frameplay’s Network Insights By Genre Report, Analyzed by TransUnion®

Video

Measuring and valuing in-game advertising uniquely videoMeasuring and valuing in-game advertising uniquely video

Reintroducing In-Game Advertising, A Master Class on the Gaming SpaceReintroducing In-Game Advertising, A Master Class on the Gaming Space

Myth Busting In-Game Advertising MeasurementMyth Busting In-Game Advertising Measurement

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