Frameplay and GumGum at the IAB Brand Disruption Summit 2022

Recorded at the 2022 IAB Brand Disruption Summit, Frameplay’s Chief Strategy and Advocacy Officer, Cary Tilds, is joined by GumGum CEO Phil Schrader to discuss how intrinsic in-game advertising succeeds by being non-disruptive to the players, and how ads mesh into the gaming environment.

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